Fractional CMO Services
Leveraging 25+ years of experience in all areas of marketing—including B2B SaaS and Enterprise software—we're ready to help you with proven frameworks, playbooks, and processes. Whether you have gaps on your current team or you need additional resources for a phase of growth, we can help you overcome your challenges.
Marketing, Sales and Customer Experience Services to Grow your Business
Go-to-Market Strategies and Fundamentals
Refine your GTM strategy and motion.
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Market review and assessment
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Segmentation, Targeting, Positioning
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GTM motion review
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ICP, value proposition & messaging
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KPIs and success metrics
Marketing Health and Optimization
Assess what's working and what's not.
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Audit of programs & results
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Stop, start, continue analysis
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Split-the-funnel analysis
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Attribution and reporting
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Sales funnel, marketing efficiency, pipeline & revenue metrics
Revenue & Marketing Operations
Enhance your critical processes.
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Sales process refinement
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Outbound scripts and sequences
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CRM and marketing automation management
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Lead management and hand-off process
Product Marketing Fundamentals
Enhance your core product tools.
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Segmentation and value propositions
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Product tours and collateral
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Value-based content creation
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Sales enablement materials
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Content alignment and creation
Demand Creation, Capture and Conversion
Improve your Demand Generation approach.
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Inbound & Outbound optimization
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Digital, SEO & Social marketing
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Pipeline growth & acceleration
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Account-based marketing
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Content, campaigns, and events
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Conversion rates, metrics optimization
Customer Retention and Experience
Delight, retain and expand customers.
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Customer journey mapping
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Community building
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Voice of customer programs
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Activation and adoption plans
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Expansion and upsell campaigns
Flexible ways we can work together.
CMO Consulting
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Get a CMO on the basis you need.
Whether it's a certain number of hours per week or month, full-time on an interim basis or on a project basis, we'll help you develop your GTM plans and marketing roadmap.
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Advising
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Hire an advisor to help your in-place team.
We can work together to develop and review your marketing roadmap as required. An advisor can also guide execution as well as review, assess and optimize your programs on an ongoing basis within your timeframe constraints.
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Coaching
Get a coach to enhance team performance.
A coach can enhance individual and team performance to drive better results.
Get assistance with brainstorming, assessing plans, execution and reviews of results.
Execution
Outsource specific projects to maximize your capacity.
Let us take on specific projects to ensure your challenges are overcome and your business outcomes succeed. With a roster of freelance talent at the ready, this is a great option to bolster your team.
Custom
Custom options to suit your unique needs.
Our flexible approach enables us to help you in a manner that best works for you.
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We can set up an approach that is ideal to overcome your challenges and tweak it as we progress.